The VICTOR System: Mastering Employee Engagement

The six steps for keeping your employees engaged

Employee Engagement

It is no secret that one of the greatest challenges in getting the most out of your employees is keeping them engaged in their work. What is far less well-known is how to do that. Fortunately, there are six simple steps that are essential to mastering employee engagement. Together, they make up what we call the VICTOR system:

  • Vocalizing
  • Instilling
  • Conveying
  • Training
  • Observing
  • Rewarding

It all begins with Vocalizing every step of the way. Good communication enables both the employee and employer to be on the same page and understand their own role in each of the subsequent steps. To keep workers engaged, it is essential that they know they have a support system who will clearly Vocalize important information rather than just assume it is already understood.

Next, values will be Instilled in the employee to help him understand the motive that drives the company forward. This is crucial because without a strong sense of purpose it is harder to remain committed to performing one’s tasks as well as possible, leading to less than maximum efficiency and quality. Instilling company values fosters employee engagement by emphasizing the larger vision of the organization and helping them understand why their specific tasks are important because of the way that they help achieve the bigger goals.

After establishing those larger goals, the next step is Conveying expectations to the employee. This makes clear what he needs to accomplish and when it should be done. Open conversations about expectations enable employees to plan their days and weeks according to their timeline and avoids scenarios where they fail to perform certain tasks that they did not know were their responsibility. Failing to Convey expectations leads to frustration and missed deadlines, so be sure everyone knows their own assignments.

Once an employee learns what he or she is expected to do (and why), the next step is to Train him on how. Successfully training an employee requires explanation and demonstration of best practices in order to maximize his efficiency and reduce instances of error. This is an ongoing process rather than a one-time event, and it should walk the employee through every aspect of his day leaving no questions unanswered.

However, the passive training process is supplemented by active Observation. While performing his tasks in the field, the employee is monitored to verify that he is implementing the best practices learned during Training and meeting expectations. This can include direct analysis of job performance or through quizzes over the material discussed in Training. Either way, it is vital that there is a method of Observing and evaluating performance and then providing feedback on possible improvements.

Finally, there should be a Reward system in place to incentivize good performance. This may take one of many forms, including small indications of appreciation, such as notes or certificates, or larger bonuses, such as performance-based pay. What matters is that there is a definite system of demonstrating to employees that their contributions and efforts are appreciated, as this will keep them striving to improve. Regardless of the type of Reward system chosen, it will provide employees with benchmark goals and ensure maximum employee engagement.

To maximize your employees’ efficiency, you need to master employee engagement. To do this, you must have a constant stream of communication to Vocalize important information. Next, Instill the company’s values in them and Convey how their tasks relate to those values. Having done that, Train them on how to best perform their duties and Observe them to ensure they are following best practices. Finally, establish a Reward system to incentivize good work and inspire them to continue improving.


In short, remember that from the VICTOR come the spoils.


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